Hyundai and Rhys Millen Continue Partnership for 2012 Formula Drift with 2013 Genesis Coupe

Rhys Millen and Hyundai return as partners in the 2012 Formula Drift with a heavily massaged version of the refreshed 2013 Genesis coupe. This year, the Genesis coupe received a refresh with revised powertrain options, refreshed interior, and a tweaked six-speed manual transmission.

RMR has coaxed more than 600 horsepower out of the Hyundai Genesis Coupe’s engine, which features the production block and heads—much-needed power for drifting competition.

“This begins the fourth year of our racing relationship with Hyundai, and we want to continue to build upon our success in both developing and racing Hyundai’s race-proven products,” Millen said in a release.

RMR is also campaigning a turbocharged Hyundai Veloster in the 2012 Global RallyCross Championship Series. The Veloster rallycross car will go head-to-head against entries from Ford, Subaru, Dodge, and Citroen. The 2012 Formula Drift season kicked off in Long Beach over the weekend and the 2012 Global RallyCross season will begin its sophomore year in Las Vegas on April 21.

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