Ford Spain teamed with advertising house Bassat Ogilvy Madrid, which commissioned olfactory experts to design a perfumed spray that smells like the iconic new car smell. Then it printed thousands of scented advertisements, hung some samples from subway handbars, and sent ambassadors out into the street with bottles of the spray.
The result, Ford says, is a fleet of cars that smell like new, even though they’re not. To make the deal even sweeter, dealers even have a contract that guarantees a buyer’s used car will smell new, minus the notoriously toxic chemicals used to create the smell. Check out the video below and let us know what you think.
